Situation: Two equally talented bands are putting out music; band "A" and band "B". Band "A" is getting gobs of airplay and expose in the media, band "B" is not.
Theory: I don’t think "A" has to be any more talented or popular than "B". Simply that band "A" is receiving more exposure. Why (how)? Band "A" (or someone associated with "A") is spending more money for marketing and distribution; therefore more people are aware of "A". Once the money being spent on the marketing wanes, so does the "popularity".
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